The Role of Corporate Social Media Practices In Influencing Sustainable Apparel Purchases

In the January 2020 issue of Vogue, the editorial promises to “live more sustainably every day, in every way” and features a story on sustainable luxury designer Stella McCartney.  Last spring, I wrote a research paper on the negative implications of fast fashion.  As one of the largest contributors to global pollution, I am so happy to see the fashion industry focusing intensely on modifying manufacturing practices and highlighting socially responsible designers and brands.  For this semester’s research paper, I wanted to explore how social media is playing a role in influencing the mindset consumers have surrounding sustainable apparel purchases.