Gym Time with Joe Burrow
1 hour at the gym // 1 record breaking QB // 7 video concepts x 5 products // 4+ Million Views
On a hot June day just outside of Cincinatti, I joined Joe Burrow and his trainer at a gym session where we picked up social-first content for use through the NFL season.
As the sole member of the content team on set, I directed the capture of 7 concepts in 45 minutes, leaving time for our photographer to capture lifestyle imagery of Joe against a seamless.
In 9 Questions with #9, we talked favorite albums of all time, best friends in the NFL, and skyline chili vs. traditional.
This rollout strategy proved effective as we saw high engagement across organic posts, as well as discussion on LinkedIn.
For our "What's Cool with Joe Cool" video, I interviewed Joe for some hot takes ranging from his debut fashion week look to having a serenity song.
This activation was a great opportunity to pull this content through from production to publishing. I led the creation of our campaign rollout, writing copy and aligning posts to major NFL moments.
