John Summit for the SoundLink Max
In May 2024, Bose brough the ultimate party speaker to market– the SoundLink Max.
Who better to partner up with to introduce this new product to the world other than DJ John Summit? As someone who enjoys EDM music, I’ve been listening to John’s music over the last year and was excited to start putting together content strategy for our shoot with him. The team set out to create a :30s TV Hero Spot, as well as a TikTok TopView, BTS, and other social-first content for use in paid media and other DTC & reseller channels.
I took a deep dive into the world of John Summit and crafted personalized interview questions. When on set, we conduct interviews with talent to capture natural soundbytes. In response to these questions, John shared about his experience as a DJ and appreciation for the SoundLink Max in his own words.
I also led the Bose social rollout strategy as well as talent posting plans. From crafting boundary pushing copy to reacting to timely moments, I crafted a plan designed to resonate with our Gen-Z, EDM music loving, aspirational self-taught DJ audience.
Translation: my friends and I.
