kith for Bose ultra open earbuds
In January 2024, Bose debuted the very first glimpse of the Ultra Open Earbuds to the world– via a limited-edition collaboration with streetwear brand KITH.
This intersection of innovation and fashion was highlighted at a launch event at the KITH showroom in Paris, during Fashion Week.
I created social-first assets (on left), wrote copy, and published all Bose- owned social coverage for the launch announcement and post-launch activity.
Knowing that that this was the first key moment of one of Bose’s biggest launches, I crafted and executed a posting strategy that both generated excitement for this collab product debut, and teased at the upcoming core-product launch that came in February.
This execution was a success, driving the product to sell out under 60 seconds online. Around the world, lines formed down the street outside of KITH stores where the product was also available for purchase.
I collaborated with our lead content strategist to provide creative direction and real-timr edit notes on an event recap video for use on KITH and Bose global social channels, featuring performance footage of GRAMMY AWARD® winning artist singer Tems.
The product became available for resale on StockX, and lunch garnered attention in the fashion, lifestyle, and tech spaces: