Bose x NME | C24 Mixtape
In Summer 2023, Bose partnered with NME Magazine to bring back the iconic C-Series Mixtape, which first began highlighting artists of the 80s with C-86. We brought to life Bose x NME C23 which featured artists such as King Princess and Genesis Owuso, culminating at a live performance event at South by Southwest.
This year, we’ve returned with the latest installment of C-Series. C24 features new, never-released tracks from some of the top music artists from around the world, including Artemas, Laufey, and Teddy Swims.
From capturing specially curated one-take live performances with the artists to creating a special edition magazine, vinyl, and cassette tape, we collaborated with NME to launch this album across DSPs with an end-to-end campaign.
I wrote interview questions for talent, supported the creative review and delivery of all assets, and led the creation and publishing of our integrated social rollout. This involved leading asset selection and writing copy for all posts, and coordinating cross-channel plans with NME and talent.
I also created the content strategy brief for a behind-the-scenes, BandLab explainer video featured Teyha, the winner of the NME x Bose Bandlab competition.
Additionally, I worked with other teams across the marketing organization to ensure that the campaign was fully integrated across all DTC touch points.
