Get Loud with Coi Leray & Trinity Rodman
In collaboration with singer Coi Leray and US Women’s National Soccer Team Member Trinity Rodman, we produced the official music video for Coi’s single “Get Loud”. We aimed to create a campaign that cultivated cultural relevance through social-first initiatives celebrating the Women’s National Soccer Team as they geared up for the Women’s World Cup.
I made creative briefs for the dancers to make response videos to Coi’s CTA video, inspiring other creators to submit to the mission.
I sifted through submissions and selected which pieces of content for highlighting on the submission page and boosting with paid media, selecting the strongest 17 videos from the 406 submissions to amplify across media.
Videos were selected based on criteria such as product integration, creator reach, relevance to our audience, and fulfillment of the brief.
To further amplify our message, we launched a social-first campaign, #GetLoudWithBose. We worked directly with TikTok to bring to life a “Branded Mission” - an experience for creators to tap into the trend of showing their take on the “Get Loud” music video dance.
Our Get Loud Campaign was awarded a SHORTY award for Best Dance Video. Read more here.
Additionally, I led the coordination of the posting plans and copywriting across Bose, Coi Leray, Trinity Rodman, and dancer channels.
The impact was evident across platforms. Combined video views for the music video across Coi Leray and Bose channels was 3.3M views.
KPIs for the TikTok branded mission activation outperformed both the brand’s benchmarks and industry averages, underscoring the campaign’s effectiveness. Achieving 37.3M total video views, 406 mission submissions, and 1,142 HTC video creations, the engagement levels surpassed expectations.